Blog Writing — Abbey Security
01.
The Brief
Local security specialists, Abbey Security wanted to improve their web presence, especially in the Cambridge area.
INVOLVEMENT
Research
Local SEO
Blog Writing
02.
The Process
I updated the company’s service pages, optimising the page titles, headers and alt text. I then wrote monthly articles for the company blog based on the security industry and crime in the local area, as well as company news, all of which was relevant to their target audience.
03.
The Results
As well as gaining multiple featured snippets for the company, Through my work, Abbey Security’s yearly website traffic increased by 160%, with traffic from organic search increasing by 225%.
