Report Writing — Change, Grow, Live.
01.
The Brief
As a UK charity, Change Grow Live is required to report annually on its strategy and purposes and how it has demonstrated that strategy through its significant activities. Having previously produced its annual report in-house, Change Grow Live sought copywriting expertise to build on its previous offerings.
INVOLVEMENT
Research
Interviews
Writing
02.
The Process
Taking the time to gain a deep understanding of Change Grow Live’s multi-faceted service offering, I created a content framework to unify a central theme for the report: ‘Hope, Help, Happiness’.
Through interviews with all the key stakeholders, I uncovered the information needed to write the agreed chapters and case studies. The resulting copy is clear and engaging, mirroring the charity’s positive messages for the future (hope), its dedicated service offerings in the community (help) and the impacts of these efforts on individuals (happiness).
03.
The Results
A report that is bold, inclusive and inspirational, reflecting its title – We believe in people.
