Social Media — Bluebird Care.
01.
The Brief
Originally briefed with creating and maintaining a social media presence for the franchise, the offering developed into one encompassing local SEO, maintaining their website news pages and creating content for their seasonal newsletter.
INVOLVEMENT
Local SEO
Social Media
Paid Social Advertising
Blog Writing
02.
The Process
Creating a social media presence from scratch, I developed the platforms as a place to raise awareness of staff awards and anniversaries, as well as company news and relevant campaigns.
When the main company website was given a rebrand, lots of the local SEO benefits were lost. I rectified that by creating localised pages and maintaining an excellent presence on Google My Business.
03.
Other Media
As well as updating the website and social channels, I also created content for the company newsletter and created and promoted recruitment campaigns which were run through the Facebook Jobs platform.
Newsletter:
