Website & Blog — JDJ Creative.
01.
The Brief
To undertake the digital marketing for the graphic design agency, JDJ Creative.
As well as optimising the website for a global audience, I carried out work on their social media channels and email marketing campaigns.
INVOLVEMENT
Research
SEO
SEM
Social Media
SMO
Writing
02.
The Process
Undertaking a content analysis, I created a content calendar to promote existing marketing materials through blog articles, social media and email marketing.
To promote the company’s services, we expanded their original one-page site, to a multi-page site that showcased each of their service offerings.
We generated more sales leads through PPC advertising, and the production of lead gen content, which we promoted through paid social media channels.
03.
The Results
Through my work, JDJ Creative’s organic website traffic increased by 178% in 2023, compared to 2020.
This included first-page rankings for key search terms, including:
- ‘esg report design’ (av. position 8.4);
- ‘digital brochure design agency’ (6.1);
- ‘esg sustainability report design’ (7.1); and
- ‘brand design cambridge’ (5.3).
