Report Writing — Wipak.
01.
The Brief
Wipak sought external expertise to bring fresh design inspiration, ensure alignment with frameworks such as GRI, GHG Protocol, and ESRS, and create a report that could clearly and credibly communicate progress toward ambitious goals, including carbon neutrality by 2025 and alignment with the Science-Based Targets initiative (SBTi).
INVOLVEMENT
Research
Interviews
Writing
02.
The Process
Aligned with ESRS principles and GHG protocol, I ensured alignment with Wipak’s chosen frameworks, while making complex ESG data transparent and accessible.
By structuring the content around stakeholder priorities, I provided clarity and credibility, using GreenChoice by Wipak® products as proof points of innovation. I linked these to EU regulations (PPWR) and industry recycling guidelines, bringing the sustainability story to life.
Alongside this structure, I produced polished, professional content that balances technical reporting with accessible storytelling.
03.
The Results
A fresh-looking report that has received glowing feedback from stakeholders, both inside and external to the organisation.
